When it was first introduced in 1999, Craigslist was ahead of its time. Craig Newmark, the founder of Craigslist, started the site to help those in the San Francisco Bay area place classified ads online. The services of the site were available for free; they still are today.
Today, there are more than 30 million new ads on Craigslist every month. There are other sites where you can place classified ads, but nothing is really as iconic – and effective – as Craigslist. Interestingly, it is also becoming a popular digital marketing tool for small businesses and professionals. Is it too late to start using Craig Newmark to promote your business today?
The simple answer to that question is a no, and there is a simple reason behind that answer. Craig Newmark is still among the most viewed websites in the United States. The site now caters to more cities and all states through its subdomains. It is generating more than 10 billion page views every month.
Those stats tell us one thing: there are still millions of potential customers on Craigslist. Not taking the necessary steps to reach them would be a mistake, especially in a market as competitive as today. Craigslist is where you meet potential customers who are (almost) ready to make their purchase decision.
That last point is also very important. People come to Craigslist looking for specific things. They already have a desire to make a purchase in mind, so converting them into paying customers isn’t as extensive of a task as doing so on other digital marketing platforms. In fact, Craigslist offers a relatively high conversion rate for small business online marketing campaigns.
Of course, size of the audience isn’t the only advantage that Craigslist has over its competitors. You also have the option to reach specific market segments using the native features of the site. One of Craigslist’s unique features is the way it arranges states and cities into subdomains.
There are also tools designed to help Craigslist users find what they are looking for faster. Zoomthelist.com, for instance, offers advanced search features that allow users to filter search results based on various parameters, all while searching through multiple subdomains.
The highly-targeted nature of Craigslist makes it perfect for local marketing. If you only cater to customers near you, Craigslist is definitely a must-use digital marketing tool.
A place for Creative Messages
One last thing that makes Craigslist still relevant, even today, is the fact that you can be very creative with your advertising message on the platform. Many successful Craigslist ads are written to be funny and catchy. There are even sites that collect funny Craigslist ads.
Sure, there are millions of new ads every month, but a well-crafted ad can still set you apart from the competition. It is never too late to start using Craigslist to promote your small business. The benefits and reasons we covered in this article are too good to miss, so add Craigslist to your digital marketing arsenal and start reaching more potential customers today.