Search engine optimization, otherwise known as SEO, is a highly valuable digital marketing practice for any online business. This guide is here to help you understand more about what SEO is and how to utilize it to benefit your online offering.
What Is Search Engine Optimization?
Search engine optimization is the practice of increasing both the quality of traffic that’s directed to your site, but also the quantity of organic traffic. It increases the quality of your traffic because it targets only relevant users with an expressed interest in your business, products or services. It is a way for you to organically increase your visibility on the all-important search engine results pages. As you become more visible on search engine rankings, the quantity of your visitors starts to climb higher and higher.
Search Engine Optimization for Your Business
SEO is a vital practice for any online business to take full advantage of the potential of the global online marketplace and the huge number of online shoppers. SEO is not one technique; rather, it is a digital marketing approach that utilizes many different individual practices. To make your business more SEO savvy you will need to focus on different aspects of digital marketing.
- Website Design
As magecloud.agency describes it, doing good website design is investing in an asset, and should be thought of as such that. A well-crafted website grabs the attention of its visitors, capitalizing on their interests and curiosity. You need to keep those visitors interested and engaged with great website design. For SEO, website design is not only important because search engines measure the amount of time people spend on your site – the more the better – but your website structure and navigation is crucial. Search engine bots crawl sites to make sure they are trustworthy and therefore can be trusted to be ranked highly. This means that your website needs to be optimized for SEO. Technical optimization involves a few different things:
Providing a site map
Optimizing for mobile users
If your site has not been technically optimized, then no matter how much you spend on other SEO practices, it will never be able to reach the highest spots.
Regularly Create Relevant Content
One of the best ways to boost your search engine rankings is to regularly post relevant content. This content should be relevant both to your target audience and to your brand. You should use keyword research to inform the type of content that you are creating – you should aim to target keywords that have a high search volume but a relatively low competition rate. Posting regular content that is both interesting and engaging will not only boost your SEO but help you to connect more with your customers. You are offering them added services, which helps to promote a relationship with your brand and gives your brand a human voice.
Backlinks, sometimes called ‘inbound links’ or ‘incoming links’ are links from one website to a page on a different website. Building a collection of backlinks from trustworthy websites helps to boost your SEO because it shows search engines that you are a respected authority in your topic and therefore worthy of being ranked highly.