Social Media Marketing on a Budget: How to Make It Work


Social media marketing is not simply an option for business anymore. It’s a necessity. This is especially true for new businesses that are trying to make it big in their respective industries. Of the 7.7 billion in the world, 3.5 billion are internet users. From this number, more than two-thirds are on at least one social media platform.

With social media adoption at an all-time high, the internet proves to be the place where small and medium-sized enterprises can effectively reach their audiences. This is exactly why social media marketing is a huge part of the services offered by every SEO company.

However, social media marketing isn’t exactly cheap. With several social media platforms targeting different and equally-valuable customer bases, your social media marketing budget can rack up quite the bill. But don’t worry. Below, we’ll show you how to achieve social media success with a finite budget.

1. Start by Producing Incredible Content

One of the golden rules of online marketing is to abide by the mantra, “Content is King.” One well-timed tweet can get you thousands of retweets and hundreds of new followers. A great image on Facebook can garner hundreds of thousands of shares in a day.

And you don’t even have to stop with short pieces of content posted on your social media accounts. A well-written blog on your website is one of the best and most effortless ways to market your business online. How? When people like a blog you wrote, they will share it on their social media sites. Basically, your audience will do the work of spreading your blog for you.

Try writing tips, best-practices, and informative write-ups that are relevant to your industry. Readers usually find these types of content easy to read. Combine that with catchy titles and your engagement is sure to skyrocket.

2. Use Video Content

One of the most popular social media platforms right now is Tik Tok. This one-year-old application allows users to create short, looping videos with different effects and music backgrounds. The platform boasts up to 500 million monthly active users.

What’s more, the videos on the app don’t stay there. They get reshared across different social media platforms and receive even more views. This is why several brands, like Chipotle, Sephora, and the Washington Post, are utilizing the free app for their own marketing efforts.

This just goes to show how much engagement videos garner. If you create fun, relatable, informational video content, internet users are going to watch and share.

3. Focus on Facebook

Social media marketing

With 2.45 billion users, Facebook is the largest social media channel in the world. With that many users, you can have a successful Facebook marketing campaign without spending a dime. Use the right words or hashtags or posts at the right moment and you can gain likes, shares, and new fans instantly.

Of course, paid Facebook ads are also an option. Using this, your posts can show up on the feed of the people who are in the same demographic as your target market. The best thing is that Facebook ads are fairly cheap. Your post can get up to 1000 impressions for just less than $6, although, of course, the cost varies depending on the month.

You see, you do not need to spend a fortune on social media marketing. By being smart about the content you post and where to post them, you can save thousands of dollars and still see growth in the results of your social media marketing efforts.


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