Blogging is becoming increasingly popular in today’s society. For some, blogging is a fun and creative pastime, but for others, blogging has become a lucrative source of business.
It is a job in its own right nowadays to be an online influencer, and that comes hand in hand with having some sort of video or writing based outlet for you to share your thoughts and opinions with your audience.
Money from blogging comes primarily from advertising, and you will gain the interest of other companies when your blog reaches a point of having enough organic followers to make you a valuable asset.
However, before you can get to that point, you need to start off with the basics and build your blog from the ground up. Here is some information on the first few steps you need to take when thinking of creating your own blogging business.
Choosing a purpose
Blogging is a simple enough concept: you choose a topic, or genre, that you wish to discuss, and you write about your own personal viewpoint surrounding those subjects.
The first step in creating your own blog is choosing what you want to write about because this will affect branding, website design, and all the other aspects to come. You cannot just choose to write about anything and everything, at least, not at first.
To start out with, pick a general topic; a running theme for your blogs posts, such as food, politics or literature.
Once you have a theme, it will still allow you to write broadly, but will also give your blog purpose and direction. This is important because then your audience knows what to expect from you, and your blog will become one of their first points of reference if they are looking to explore anything within your theme.
For example, if you have a food theme, your audience will know that they can go to your blog for new recipes, restaurant and food reviews, cooking tips, kitchen equipment reviews, and more.
There are a wide variety of blog categories which you can choose from, including but not limited to: life experiences, family, and parenthood; mental or physical illness and the recovery process; music, art, literature and creative writing; and more.
Whatever you pick, make sure it is something which you are interested in, and that you feel has a wide enough scope for you to explore in an original and authentic fashion.
Once you have worked out which direction you want to take your blog in, you can develop your own personal writing style. This will be affected by your choice of blog categories in some ways, as writing about family will naturally come with a more personable style of writing, whereas writing about food can be done so in a more professional manner. Your writing style really depends on the tone you wish to set for your blog.
To create a more relaxed pace, which will allow an audience to relate to you and your writing, then you would be best of writing in first and second person; talk about yourself and address an audience directly with the way that you write.
You can also include personal anecdotes, and don’t be afraid of humor as if you get your audience laughing it is likely they will want to return. On the other hand, having a more professional blog which discusses topics from an outside perspective, while less personable, does create a more authoritative atmosphere.
Whichever point of view you choose, you should try to be consistent, as your writing style contributes to the overall branding of who you are and what your business does.
Website set up
Once you have a clear path you wish to take your blog in, you can start to set it up. The first thing you will need to do is choose a blogging platform and site host. There are a range of different services available, some of which are tailored to creating business platforms; it would be beneficial for you to learn more about web hosting, as it this is the service which allows your blog or website to be seen by more people.
You will also need to decide on a domain name for our blog. This is what people will search, the link they will follow, to discover your blog. The possibilities for a domain name are virtually endless, so long as no one has claimed that domain name before you.
Your domain name should say something about the blog it is attached to: for example, there is no point having a having food in your domain name if your blog is about poetry. It can be as straightforward or creative as you like, but you should try and stick to names which are easy to type and even more straightforward to remember.
Avoid too many complicated characters, such as overuse of underscores, and make it easily pronounceable, so that when someone is promoting your blog in person, information doesn’t get lost in translation. The shorter your domain name is, the easier it will be to remember, but it still needs to be long enough to make sense.
While a free blog host will allow you to choose a free domain name, this also presents challenges. Firstly, it creates a bad first impression for your audience, as your domain extension (the end of the domain name) will include details about your host site. This looks less professional and loses creditability for your site, which is something you will want to avoid if you are trying to create a profitable business. Therefore, it will beneficial to you to purchase your domain name.
You can then choose from a range of different domain extensions, from .co.uk, to .com, .org. or .me. These are four of the more widely recognized domain names, which an audience tends to feel are more trustworthy, but it is entirely up to you which extension you use.
These are the first few simple steps you can take to get you started on your blogging journey. Remember that one of the most important aspects of creating a brand is originality: You need to find something which will set you apart from the rest of your competition.