Browsing: Advertising

Pay-per-click usually abbreviated as PPC is an internet marketing strategy where businesses pay for traffic to their sites. This traffic is called paid traffic, which is in contrast to organic traffic often achieved through search engine marketing (SEM).

As 2017 is drawing to a close, it’s time to step back and reflect on some of the best advertisements of the year. Which ads have grabbed our attention the most? Which have been the most memorable and well-crafted?