Twitter is a cornucopia of information and ideas.
Most people think of social media as platforms for broadcasting. But that is very far from the truth: More than anything it’s about listening and learning.
This is especially the case on Twitter. Here you can find and follow a myriad of people who share interesting knowledge and ideas, incl. business thinkers in all shapes and forms.
But who to follow? Below we’ve listed what we think are the top 20 business thinkers on Twitter.
With his theories of disruptive innovation, Christensen changed the way that companies do business. He is still in the process of trying to change the business world, and his posts on Twitter are all a part of that process.
People will learn when they are ready to learn — not when we are ready to teach them.
— Clayton Christensen (@claychristensen) June 13, 2017
Pankaj Ghemawat is an Indian-American economist, professor, and author known for his work in the study of globalization. Ghemawat gives brilliant global economic insights and does an excellent job of making you care about them.
— Pankaj Ghemawat (@PankajGhemawat) November 2, 2017
Branson uses his voice to try to solve some of the world’s problems. He also gives other entrepreneurs some good business advice. A must-follow for anyone into business on Twitter.
Nelson Mandela once told me one of his biggest regrets was not doing more to help make Cyril Ramaphosa his successor. Today he will be smiling as Cyril becomes the new African National Congress president https://t.co/UcZyD7Wjzb
— Richard Branson (@richardbranson) December 19, 2017
Sasja Beslik is Head of Sustainable Finance at Nordea, the largest bank in the Nordics. He has only been on Twitter a few years, but has already made a huge impact with bold comments and savvy videos. He tweets in the intersection between business, sustainability and not least climate.
Absolutely devastating images. 40,000 children work in cobalt mines in Congo so we can buy new mobile phones. Am ashamed. pic.twitter.com/HzKUFInNj5
— Sasja Beslik (@SasjaBeslik) November 16, 2017
David Edelman, former digital lead at McKinsey and now CMO at Aetna, is a key voice within digital, marketing and now healthcare. He shares valuable insights, articles and observations. Edelman is also a LinkedIn Pulse Influencer with more than 1M followers there.
— david edelman (@davidedelman) February 10, 2016
Jeremiah Owyang is highly engaged on Twitter. He tweets about the sharing economy, technology, AI, business disruption and everything in between. He’s a key figure in Silicon Valley and a must-follow on Twitter.
Uber just purchased a fleet of self driving cars. Tech companies become car companies and car companies are becoming tech companies.
— Jeremiah Owyang (@jowyang) November 25, 2017
Bogusky is a big voice in the advertising industry. He has tons of ideas to share, especially related to environmentalism and innovation. One to watch in the years to come.
Investing in social enterprise is an extreme sport: https://t.co/9lHQhWG7cB
— Alex Bogusky (@bogusky) May 19, 2017
Marketing consultant and speaker, he does a lot of tweeting. Amid all of the personal chatter and things that he shares, there is a ton of information about marketing in the digital age.
The best PR is when people focus more on the R.
— Chris Brogan (@chrisbrogan) December 16, 2017
Bill Gross has founded 100 companies in the last 30 years. So he should know a thing or two about business… And he does. And he shares his knowledge with us on Twitter!
When I first got my high density floppy disk in 1987, I could hold one 'book' in my pocket. Now I can hold 80,000 songs on my fingernail! pic.twitter.com/UaCgHsASGs
— Bill Gross (@Bill_Gross) October 20, 2017
Brian Halligan’s tips on marketing have made him an all-star in the field. Halligan is the man behind the term “inbound marketing”, which is also the title of one of his books. He is also a senior lecturer at MIT.
Your most important channels to market:
— Brian Halligan (@bhalligan) April 15, 2017
Iyengar is a big proponent of helping people understand why we make the choices that we make.
Teaching negotiations in class today and thought I'd share this cartoon: Good negotiators find win-win scenarios pic.twitter.com/2Piv4fYPNb
— Sheena S. Iyengar (@Sheena_Iyengar) February 12, 2014
Whitney Johnson is an expert on disruptive innovation and personal disruption. Her Twitter feed is full of bold statements about things like life, investing in general, and of course, women in the workplace. Lots of things to get you thinking about… things.
“There's zero correlation between being the best talker and having the best ideas.” – Susan Cain
— Whitney Johnson (@johnsonwhitney) December 21, 2017
Li shares her strategies about leadership in a world that is dominated by social media and social interactions. Tweets include everything from personal anecdotes to praise for businesses with customer-centric practices.
— Charlene Li (@charleneli) August 26, 2017
Lindegaard is an expert on everything surrounding open innovation, which is a concept that is globally trending among executives and thought leaders. He tweets frequently.
How large organizations win with and through innovation in three steps.
1. Build a strong foundation that brings in…https://t.co/64FeYdKdV6
— Stefan Lindegaard (@lindegaard) July 29, 2017
Merchant refers to herself as the “female James Bond for Innovation.” Her tweets are bold, urging people to action. She has inside knowledge of what is going on behind closed doors in some of the country’s biggest corporations.
When I asked if people trust Facebook today, not one hand went up. Still reflecting on what it means, for company and society. #Thinkers50
— Nilofer Merchant (@nilofer) November 13, 2017
Elon Musk, also represented on this list, provides an inside look into all the crazy innovative things happening at Tesla, SpaceX and elsewhere. He also shares his thoughts about why artificial intelligence is a danger as well as jokes about his latest venture, The Boring Company.
Just received verbal govt approval for The Boring Company to build an underground NY-Phil-Balt-DC Hyperloop. NY-DC in 29 mins.
— Elon Musk (@elonmusk) July 20, 2017
Tom Peters has been referred to as “The Red Bull of management thinkers” and “lover of capitalism.” He has written quite a few books on business. Peters tweets about business empowerment, as well as problem-solving.
The sole concern of Google and Facebook is to convert the most intimate details in your life into revenue. A few billion bucks of Zuckerbergian philanthropy does not offset the catastrophic human damage caused by his life-dessicating invention.
— Tom Peters (@tom_peters) December 25, 2017
Pink is considered one of the most influential business thinkers in the world. His mission is to change the way we think about our jobs, our careers, and the work that we are doing.
High performers devote at least 5 hours a week (1 hour per day) to reading, reflecting, or experimenting.https://t.co/jrC9US3d7t
— Daniel Pink (@DanielPink) July 13, 2017
Porter does not tweet every day, but when he does, you definitely want to listen to what he has to say. One of the most important management figures in the last 50 years, he brings a lot of years of experience and a vast amount of knowledge to the table.
— Michael E. Porter (@MichaelEPorter) August 18, 2016
Peter Shankman provides thoughts on customer service in a world where social technology has literally turned everything we know about customer service upside down. He has a great voice and provides a great deal of business insight. Definitely one to watch.
— Peter Shankman (@petershankman) December 5, 2017
This list of people is not by any means exhaustive. It just skims the surface of the business thinkers out there who share their thoughts and ideas on Twitter. But it is definitely a good place to start.
Anyone you think is missing and should be on the list? Let us know so we can review and possible add them.